Healthier Homes Awareness
The New Priority for Building Professionals
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of executives believe that the COVID-19 pandemic will fundamentally change how they conduct business over the next five years.
of customers looking to buy a car in China, regard a healthy configuration as the top consideration.
of all employees are willing to retrain for a completely new role.
SOURCE: MCKINSEY & COMPANY
SOURCE: BOSTON CONSULTING GROUP
Creating a Healthier Customer
The air we breathe is single most important external factor governing our health today. It’s obvious that no one can survive without clean air, yet we take it for granted.
We breathe 2 gallons of air per minute, that’s 3400 gallons of air each day. Air pollution takes away at least 1-2 years of a typical human life. According to the World Health Organisation, 92% live in places where air pollution routinely exceeds safe limits.*
There were an estimated 6.5 million deaths worldwide from air pollution-related diseases in 2012, WHO data shows. That’s 11.6% of all global deaths – more than the number of people killed by Covid-19, tuberculosis and road injuries combined.
Building a safe home, travel and working environment isn't just important, it's essential.
This course is designed to help those in a customer advisory role. The course teaches how to build a better air quality environment for customers. Taking care of customers’ health and helping them make better, more informed decisions when purchasing products and services that effect the very air they, and their loved ones, breathe
Healthier Homes Certified Building Professional
This course delivers most value to professionals in the following roles
- Building Owners
- Heads of Sustainability
- Sub Contractors
Having Certified asthma & allergy friendly® products is a great way of demonstrating that your business cares about the welfare of the customer. The challenge that the customer faces is understanding the difference between certified and uncertified products. This course is being developed by asthma and allergy science experts at Allergy Standards. The same company behind the world famous asthma & allergy friendly® Certification:
- Provides background on FDA, EPA and other relevant regulations
- Accredited and beneficial for career progression of the individual
- Fully online course and assessment with no time limits
- Video, audio and practical
Why is this important?
The EPA suggest that Indoor Air Quality (IAQ) can be up to 5 times more polluted than outdoor air. Indoor Air Quality is getting worse, the medical outcomes increasingly negative. Customer awareness is spiking due to raging seasonal forrest fires and “pollen tsunamis”. The demand for better understanding of how indoor air quality is now key to customer decision making.
This course, designed and delivered by doctors, specifically for construction professionals will help you take practical next steps in creating cleaner indoor air for your customers.
When you take this course you will be able to empathise with home owners about air quality concerns and issues related to asthma and allergies. You will be able to understand the latest science on asthma and allergies triggers.
You will also be able to identify business opportunities in supplying better solutions that create quality air for the increasing numbers of customers that demand it
The course also covers the medical challenges surrounding IAQ and Covid-19
97% increase in searches for solutions to asthma and allergies in the past 5 years in the USA
At The End of This Course You Will:
- Be able to have an empathetic insightful conversation into the challenges faced by families with asthma and allergies
- Understand the relationship between indoor air quality and the impact on human health
- Understand the reasons why asthma and allergies are on the rise
- Be able to review indoor triggers and the corresponding impact on human health
- Be able to advise on how the construction industry is set to respond to clean air demands
- Have an understanding of how material choice alone is not sufficient in creating better building inhabitant outcomes and what to do about it
- Have an understanding how Coronavirus can be better managed by better design
- Spot new commercial opportunities to create healthier homes
Practical Course Outcomes:
- Understand, from a construction perspective the latest science on asthma and allergy triggers
- Link conversations regarding clean air with medical impacts and how to create better indoor air
- Know how to ride on the growing wave of interest in clean indoor air
- Differentiate your value proposition
- Connect the best products with the best medical outcomes through better construction
- Close more business
Dr. John McKeon
CEO of Allergy Standards with over 20 years experience in health and the built environment
John is a medical entrepreneur and currently the CEO of Allergy Standards Ltd (ASL), an international standards and certification body, a company he founded while working as an Emergency Room Doctor. As the founder he has led the development of an international intellectual property portfolio of patents and trade mark applications and negotiated complex licensing agreements with multinationals such as P&G and 3M. Along the way he has secured significant equity investments as well as academic and industry grant awards. As a serial entrepreneur, John is involved in a number of successful healthcare related ventures.
Why Embed This Course In Your Company?
Having certified asthma & allergy friendly® products is a great way of demonstrating that your business cares about the welfare of the customer. The challenge that the customer faces is understanding the difference between certified and uncertified products.
This suite of courses will help your sales and customer service professionals become much more informed about the health benefits of asthma & allergy friendly® products
Module 1: An Introduction to Healthy Homes Awareness for Building Professionals
We discuss the concept of the ‘indoor generation’, how the changing habits of society means we spend more time indoors and the health impact that is having. This module examines the health impact and, as a result, the rising demand for clean indoor air. Dr McKeon (Dr John) makes the case that the construction industry needs to start talking more about people and not simply focus on products, sustainability and material science.
Module 2: Medical Impact of Poor Indoor Air Quality
The dialogue between building professionals and customers is changing. It is vital for those in the contruction industry to understand what it means to have a healthy indoor air and how that is shaping customer demand. Dr John explains why great looking buildings may not necessarily be healthy buildings and what we can do about it.
Module 3: Indoor Pathogens; including Coronavirus
In this module we delve into the statistics, medical language and how to talk to customers in a relatable way. We learn about gasses, particles and biologicals and conduct basic conversations about these hazards. Brief punchy videos not only to understand more about pathogens such as Coronavirus. But how to control the impact of pathogens within a building.
Module 4: What Are Asthma and Allergies?
Asthma and Allergies impact a staggering 50% of US households. Many indoor triggers are causing medical challenges. Dr John teaches us the triggers of asthma and allergies within the home and how to talk about it. We examine the lack of regulation in this area and the confusion this brings to home owners. Finally we look at how to mitigate against these common allergens and have better, more productive conversations with your customers on this topic.
Module 5: In-Home Triggers
Dr John takes us on a fascinating ‘walk through’ of a typical house spotting common reservoirs of indoor triggers that can lead to poor air quality and negative health outcomes. Learn the positive impacts of ventilation, source control and cleaning. Become an expert in spotting the potential triggers and help your customers build the best, healthiest, indoor environment possible.
Module 6: How The Construction Industry is Responding
In this module Dr John will tie together what we now know and introduce Construction Industry veteran, Gorde Cooke, to take us through the latest changes in domestic construction. Gord and John will bridge the gap, in practical way, to convert knowledge in to action. Gord will review and present the newest trends, including ASHRAE 62.1 & 62.2 standards as well as EPA standards, from the paradigm of healthy indoor air
Module 7: The Opportunity
Knowledge alone is not power; we need to put what we know into action. Dr John now brings together what we already know as building related professionals and our new knowledge around healthy budlings. Through practical use cases we learn how to build a better brand and customer centric value proposition, with regards to healthier home awareness. He takes us through a journey of how to activate what we’ve learned using frameworks, decision trees and models.
How you learn
- Requires internet connection & web browser
- Available on mobile or laptop
- Slide based courses with Dr John McKeon
- Interactive quiz and surveys
- E-books and realistic page flip
- Audio and video lecturer
- Ask questions and get answers from a real person
- SCORM compliment and can be installed on in-house Learning Management Solution
- Links with Allergy Standards content library
- Dialogue simulations in sales module
- Optional access to a comprehensive knowledge base
Upon successful completion of the programme, you'll earn a digital certificate of completion from Allergy Standards Limited
CEUs: 7 LU|HSW AIA, 7 NARI, 7 RESNET, 7 NAHB, and 3.5 BPI credits
All certificate images are for illustrative purposes only and may be subject to change at the discretion of ASL