What are Asthma & Allergies?

Asthma and Allergies impact a staggering 50% of US households. Many indoor triggers are causing medical challenges. Dr John teaches us the triggers of asthma and allergies within the home and how to talk about it. We examine the lack of regulation in this area and the confusion this brings to home owners. Finally we look at how to mitigate against these common allergens and have better, more productive conversations with your customers on this topic.

Learning Objectives

  • The scale of the Asthma and Allergy challenge in the USA
  • Learn what happens during an asthma attack
  • Learn about the natural history of allergic diseases
  • Understand why a ‘whole house approach’ is needed to reduce the impact of asthma and allergies and how building with asthma and allergies in mind can vastly reduce the impact on sufferers
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Academic Lead

Dr. John McKeon

CEO of Allergy Standards with over 20 years experience in health and the built environment

John is a medical entrepreneur and currently the CEO of Allergy Standards Ltd (ASL), an international standards and certification body, a company he founded while working as an Emergency Room Doctor. As the founder he has led the development of an international intellectual property portfolio of patents and trade mark applications and negotiated complex licensing agreements with multinationals such as P&G and 3M. Along the way he has secured significant equity investments as well as academic and industry grant awards. As a serial entrepreneur, John is involved in a number of successful healthcare related ventures.

How you learn

  • Requires internet connection & web browser
  • Available on mobile or laptop
  • Slide based courses with Dr John McKeon
  • Interactive quiz and surveys
  • E-books and realistic page flip
  • Audio and video lecturer
  • Ask questions and get answers from a real person
  • Links with Allergy Standards content library
  • Optional access to a comprehensive knowledge base
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